PR in action

Measuring media coverage is all very well but, if it doesn't result in more sales, increased awareness or improved market share, it doesn't count for much.

At the beginning of each campaign, clear targets will be set in terms of messages, audiences and required results. The Shaker PR team will be fully aware of the expected outcome and will focus on activity geared to achieving it.

Media coverage will of course be monitored and clients issued with a breakdown of coverage including analysis of opportunities to see (OTS) and messages communicated.